Spring Drops I’m Dreaming About

By: McKena Pennington

There’s something about the start of spring that makes me want to romanticize everything — my morning coffee, my grocery runs, even my closet. Lately, I’ve been finding myself

obsessively refreshing my favorite drop-based brand sites, waiting for that one post that tells me something new is coming.

Here’s a little roundup of the brands I’ve been watching like a hawk, and what I’m hoping they release soon.

Dairy Boy

There’s nothing that screams “slow morning, vanilla latte, summer playlist on Spotify” like a

Dairy Boy drop. I still think about the river camo hoodie I missed last drop… but anyway,

moving on. They haven’t officially announced the next release yet, but the vibe on Instagram

lately is giving major milky camo and spring farm days.

I’m picturing new ready to wear, sweet baby tees, and those sets that make you feel like the

main character, and maybe even some more denim. Every piece feels like a love letter to a day spent barefoot in the grass — and honestly, that’s exactly where I want to be.

Reilly the Label

Reilly the Label is up and coming and I see you. The Brown satin set was part of a recent drop, and I don’t think I’ve ever wanted to live inside a two-piece set more. Every time I scroll past one of their posts, I find myself fantasizing about a trip to the South of France — or maybe just a dreamy Sunday in the sun.

Their pieces that make you feel both cozy and put together. Their rugby shirts, chunky

sweaters, and soft knit sets are the kind of staples you reach for again and again — whether

you’re heading to class, grabbing coffee, or just lounging at home. The vibe is relaxed but

elevated, with just the right mix of comfort and style. Even though the brand is still new,

there’s something really confident about the way it blends softness with structure. It’s easy,

effortless, and quietly cool.

Djerf Avenue

Djerf Avenue, my forever go-to when I want to feel both put-together and effortlessly cool. I’ve been checking their “Coming Soon” page like it’s part of my daily routine, because I know something’s brewing. I can feel it.

If I had to guess, I’d say we’re in for soft blazers, floaty skirts, and maybe a fresh take on the

iconic Breezy Shirt, which I wish I bought in every color. Matilda has created a perfect brand

full of ready to wear sophistication, yet each piece seems effortless, comfortable, and chic. I want clothes that make me feel like I’m walking down a cobblestone street in Stockholm — and Djerf always delivers.

Parke

Parke gives that "cool girl you want to be friends with" vibe. Their last Instagram caption

mentioned “new cozies, new denim, and a special collaboration, ” and let’s just say I’ve been patiently waiting ever since…Barely.

I live in comfortable basics during spring — especially when the weather can’t decide what it wants to do. Parke’s the kind of brand that makes everyday dressing feel fun again. I’m

manifesting slouchy jeans, oversized sweatshirts, and pieces I’ll want to steal from myself over and over again.

Pure Excitement

There’s something so fun about the anticipation of a drop — the buildup, the previews, the

quiet panic of “do I need this?” (Spoiler: yes.) These brands are teaching me to slow down and actually enjoy the process of getting dressed. To savor the seasons. To be a little more

intentional.

Spring feels like a new beginning in every way. And if it comes with a new Dairy Boy hoodie or a Reilly satin set? Even better.